Convenience retail
7-Eleven — Enquiry categorisation, follow-up and branch activity monitoring
A CRM implementation record covering enquiry/complaint categorisation and follow-up, branch activity monitoring and IP phone integration.
Historical system implementation
These are historical systems and digital implementation records from the company portfolio—not AI deployments or proven AI outcomes. This experience underpins today’s work connecting AI, data and enterprise processes.
The challenge
- Consistently categorise and follow up enquiries and complaints
- Connect branch activity and phone records
Our approach
- Implemented CRM categorisation and follow-up
- Integrated IP telephony and branch activity monitoring
Scope
- CRM
- Enquiry and complaint management
- IP phone integration
Case Studies
More case studies
Tung Wah Group of Hospitals
Centralised client information system for five centres
A centralised client information system launched on 1 August 2017 for case workflows, administrative reporting and analysis across five integrated centres.
- 246
- Users in the historical record
- 23,246
- Cases in the historical record
South Stream Market
Online shop to warehouse and logistics integration
Launched on 5 July 2017, connecting the online shop with inventory, batch, expiry-date, variable-weight order and logistics processes.
Learn more
CityLink
POS, warehouse, logistics and membership app integration
A cross-channel system project launched on 1 June 2018, spanning POS, warehouse, logistics, membership, in-app purchase, WhatsApp order confirmation and coupon functions.
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