Digital Marketing

Digital Marketing

Digital marketing has been developed as a key component to promote company’s brand and products. In 2017, spending on digital advertising in Hong Kong is projected to surpass expenditure on traditional media campaigns, from 42% to 51%. Living in this digital age, everyone needs to have the perfect approach to the business in order to win in the market. You should make good use of this platform with impeccable base of resources.

From concept to launch, we offer highly-customized tactics to maximize your benefit. Our experts can help you create a successful marketing digital strategy:

Step 1. Listen & Research

After listening to your expectation, we will carry out thorough research through different tools to analyze the situation.

Step 2. Create Ideas

Based on our research result, we will come up with various creative ideas targeting on different segments.

Step 3. Implementation

All keywords, websites and attributes of potential clients are listed out. Targeting and remarketing settings are completed

Step 4. Analysis

Analysis is carried out and performance of different target is reported. The campaign will be further enhanced.

Advertising on Facebook

Facebook is the largest online social platform in the world. Facebook had already accumulated 1.94 billion monthly active users. In Hong Kong, it has 5 million monthly active users, of with 4.6 million are mobile monthly active users. Spending a lot of money on Facebook Ads but no one buy from you? Posting new feeds on Facebook Fan Page but never get likes? Our team at Smark Global can help you tailor a social media plan – one that will grow your fan base and drive more traffic to your website / stores. We help you to develop a cost-effective strategy in order to increase post engagement and drive sales performance.

High Penetration at Low Cost

A viable option for SMEs – high penetration at low costs. Our team confirm the appeal of using social media channels to drive traffic to websites, build online brand presence, and to increase sales.

Multifunctional & Interactive Platform

Provide a number of ways for brands to interact with its fans and customers. Smark Global can provide quarterly to annual content plans and regularly update fan pages to achieve a well-rounded publicity campaign.

Partner Up for More Exposure

By creating discussion points in more locations – your brand exposure and online visibility increases which plays a role in driving traffic to your website / stores.

Email Marketing

Email marketing is a cost effective method to keep in contact with your existing and potential customers, and is a widely used online marketing technique. Our team at Smark Global offers a one-stop email marketing service and will work with you from project inception to campaign implementation and launch, and includes: identifying objectives, refining ROI indicators, role and level of participation preferences, marketing and editorial, creative content design, software solutions, data migration, campaign reporting and optimization, and more. Our following services will help you increase your reach and brand awareness:

Measurable Results

Provide you with powerful insights beyond merely clicks and impressions that can help you increase your performance of various campaigns.


Multiple campaigns and posts can be pre-written and delivered automatically with no time constraints.

Leads Management

Track the content visitors’ engagement and provide them with content that they are interested in daily or weekly, depending on your preference.

Google Adwords

For us at Smark Global – we go to Google Ads. We are a huge fan of theirs as they provide us with three useful tools to help us optimize the online campaigns we create for our clients. One, they give us the tools to find the relevant websites for ad placements. Two, they give us the tools to track people who are likely to be interested. And three, they give us the tools to manage / track campaign budgets and results.

Targeting Customers Smartly

Smark Global will work with you to find the best ad placements by selecting the key words / interest categories to affix to your online ads.

Building Greater Success through Partnerships

Whether you want to generate sales for a new product or increase traffic to your website, you need Google’s website visitor tracking tool.

High Penetration at Low Cost

With Google Display Ads, you have all the benefits of traditional advertising without the high-costs and much more. 

Featured Projects


Attract potential customers to participate in the event of Infiniti HK

Service Scope
Flow Advisory; Mini-site Development, Banner Design; Target Group Advisory, Setting & Optimization for Google AdWords & Facebook Ad

Maximum capacity reached in 12 days


Promote new product series “Octaspring” for Sinomax

Service Scope
Target Group Advisory, Setting & Optimization for Google AdWords, Google Mobile Ad & Facebook Ad

Exceed KPI (no. of clicks) by 80%




Maximize website performance by attracting better quality visitors

Service Scope
Target Group Setting & Optimization for Google AdWords

– Rank 1st in Google Search
– 572% increase in clicks
– 758% increase in conversion rate